Help Your Child Win a New York Times Writing Award

Turn ideas into meaningful content

From Unclear About Their Direction to Purposeful & Passionate
‍Learning how to communicate, influence, and make an impact is more important than ever. Colleges and employers are looking for creators, thought leaders, and voices that genuinely stand out. Our mentors guide students to:

• Identify a unique niche they’re passionate about.

• Choose the ideal medium—blog, podcast, vlog, social media—to reach their audience effectively.

• Develop timeless skills like storytelling, strategic thinking, and digital communication.

• Publish content that authentically reflects their ideas and resonates with their target audience.

Build a strategic digital presence

From Hobbyist to Professional.
‍Colleges and future employers value students who understand how to capture attention and influence others. With our support, your child will:

• Master digital branding, graphic design, and professional-level content creation.

• Craft cohesive, polished content that clearly communicates their unique perspective.

• Develop strategic plans and consistent output, demonstrating real-world skills colleges seek.

• Experiment intelligently across platforms to discover what resonates most.

Grow a real audience and unlock opportunities

From Posting into the Ether to Amassing a Following.
‍Creating professional-level content not only helps your child stand out in college admissions—it opens doors to internships, industry connections, and teaches skills for life. We help your child:

• Interview and network with industry leaders, establishing themselves as emerging thought leaders

• Collaborate strategically with influencers to rapidly expand their audience and reach

• Submit polished content to respected platforms and competitions (like The New York Times Student Contest), gaining genuine recognition

• Develop in-demand skills—clear communication, compelling storytelling, digital fluency—that employers seek in our modern economy